Rob- I have collected programs and media guides for decades but probably rank at a 2 out of 10 as far as being an expert.
Over the years I have seen these complete program sets for teams from about 1957 up to around 1972. I don't know if these were produced by each team or if the league issued a certain amount of sets. I am guessing they were a team by team project since the bindings do not seem to match up perfectly. The Hall of Fame may provide a better answer.
Along the same lines I have seen bound sets of media guides for most of the years 1961-69 that I do believe came out of the league office. In 1946 and 1947 the league issued spiral bound sets of all the league guides and then in I think 1968 both the NFL & AFL began issuing binders with all the league team guides. They changed through the years from punch-hole binders to steel rods holding each guide to eventually housing them in plastic pockets.
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