Rob:
Thanks for the additional ABC label/pennant. I'll add that to my library for a future post.
Never seen that "M" mark before. Can't think of any manufacturer or concessionaire that it could have belonged to. Something to look further into.
I have, however, seen that "VET" mark on other 1970s era pennants. Still unsure what it stood for or whether it identified the maker versus the retailer's name. We know that concessionaire's marks were popular in the early 1970s, so we can't rule that possibility out, unfortunately.
More work to do....
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