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Posted By: Paul Kaufman

This ad for Thoro-Bread Flour made by the Arnold Milling Co. of Sterling, KS was found in a trade journal dated October 1933 entitled "The Northwestern Miller and American Baker".

By 1933, Edgar Rice Burroughs had already written 17 of his 26 Tarzan novels. The year 1932 marked the debut of the first feature-length Tarzan film, "Tarzan, The Ape Man" starring Johnny Weissmueller and Maureen O'Sullivan. In fact, the legend of Tarzan probably reached the height of popularity in the 1930's. Burroughs had extensive merchandising arrangements, and he was one of the first authors to incorporate, forming ERB Inc. in 1923. He licensed his character, Tarzan, to several hundred companies, with Tarzan's image appearing on watches, sweat shirts, ice cream cups, records, bubble gum and even bread wrappers. An estimated 75 million loaves of bread were sold using Trazan's image on a royalty basis.




edited scan size