Posted By:
MattI would suggest not angling this as an ebay alternative - the fact that you are validating the items and the bidders means you are in the "major auction house" space; not to mention the 12.5-17.5% of fees is 2-3 times the ebay/Paypal fees.
Will there be any printed advertising? Will there be any way to post an absentee bid via fax/phone? I find it difficult to swallow that your bidder base will be the same as other major auction houses since I imagine there are a chunk of collector's who don't have internet comfort.
I don't mind if it's only 85% of the bidder base, but I'm not sure about the claim that it will be the same as companies who provide those things.