A few alarm bells go off for me. The staples are brand new. It looks like the words were filled in with watercolor. It is very noticeable in the word ‘Guide’ and below in ‘For Sale here’. The apostrophe is missing between the h and s in Reachs. They did spell it Reach’s on the cover of their guides. See
http://www.seanlahman.com/2014/08/20...-guides/#Reach. The 96 in the date is poorly drawn and not the same scale as the ‘18’. They should be on the same curve, but the 6 is much higher. Those numbers are also different styles. The nine looks like a g. That type of 9 is difficult to draw/write if you haven’t done it regularly.
The ‘For Sale here’ is very poorly drawn. The frame line has inconsistent widths. The black paint in the words ‘For Sale here’ is smeared across the red background. The two end designs are completely different from each other. If they capitalize ‘For’ and ‘Sale’ they would have also capitalized ‘here’. This was a professional publication and as such they would have used a quality printer. My opinion is that it is a pathetic fake.