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Originally Posted by 1880nonsports
BTW to the OP - these "covers" have a hobby niche of their own. The graphics can at times be spectacular. Some of the civil war ones come to mind. Advertising covers came later. I like yours as not often you see a baseball graphic and it's for a hardware store - neat :-)
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Thanks the compliment - I thought it was neat too. I was looking for the 1939 baseball centennial covers a few years ago and this came up in an eBay search. I didn't have anything pre-1900, and so I snatched this up.
I have seen a lot of covers that are caches, like the 1939 caches. And I had seen other covers that are expanded return labels - like some of the ones pictured above. But the full on advertising was something new to me. The OJ ads are spectacular. I didn't know those existed.