Quote:
Originally Posted by Jewish-collector
I don't think the auction catalog means much nowadays. It used to be a big deal as the AH used to hand out catalogs at not only at the National, but at all shows, even the small, local shows. Some AHs have stopped producing the catalog altogether, while some have cut them back a lot. Everything is online so it's no longer a big deal. And, the images can be enlarged. The catalogs are still produced because the consigners want them, not the bidders.
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I think they were referring more to email blasts, media appearances, online marketing and ads.
That said, I think this type of exposure does more to benefit memorabilia than cards. Seems like the number on the slab is all that really matters these days.