Yes, there is the perceived notion, and the hope, that you will steal the item. But how often does one steal, versus how often one overpays?
The standard line about bidding in auctions is they allow a collector to pay only what he thinks a lot is worth. But if you are being shilled, or if you get caught up in the moment and go way past your budget, you aren't paying what YOU want, you are paying what THEY want.
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