A while back, I chatted with a guy who owned a card shop in Florida, after I purchased some cards from him. Basically, he went to a local card shop when he was a kid, and always said to himself that someday, he was going to buy that place. After he grew up and worked for a while, he did buy that card shop, and he's really enjoyed owning it. What he tries to do is to try to make his card shop a place to hang out, and not just to purchase cards and memorabilia. For example, he will do events such as fantasy football drafts where people can just talk about sports, and not feel pressured to buy things because they are in this store. He also tries to price his stock very fairly, even under market, where if the buyer decides to resell, they can even make a small profit on his stuff. That is, he doesn't try to wring every last cent out of his sales, so that his customers will feel that they have been treated very fairly and enjoy the shopping experience with his store.
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