A watch company just bought a very expensive painting by a famous Danish artist with the intent of cutting it up into little pieces and inserting one tiny piece into each of their watches as a promotion (the watches cost about 1500$).
Sound like a familiar business model?
The Danish artist is fighting back, asking a Danish court for an injunction against the watch company.
https://www.theguardian.com/world/20...s-chic-watches
The legal argument actually isn't against them cutting up the painting per se, but rather about their use of his name and reputation in their advertising of the promotion. So it wouldn't have application in a case, say, against a card maker for shredding a Ruth bat or whatever, but I thought the parrallels were interesting nonetheless!