IMHO, a small shipping charge on less expensive items and no shipping on expensive items seems to work best for me.
In any case, I think how much you charge is the biggest factor to bidders.
With a less expensive card, say $15, I hate it when the seller charges $5 shipping for delivery in a flat rate priority box, would rather get it first class in a bubble envelope for $2. Even worse is when you get charged $5 for shipping and it comes first class in a bubble envelope.
-Alan
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