Quote:
Originally Posted by Peter_Spaeth
When you spend the ebay bucks they'll get 1.5 percent back, so the gap is smaller than that, but I am guessing they probably have determined there is a general stimulatory effect on sales with so many people looking for places to spend.
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Exactly. It's just part of their overall ad budget and strategy. They're running TV ads too, more than I remember a year or even 6 months ago. Last night, I spent $393 (before 15% discount). The threshold to max at the $50 mark was $333.33. I'm sure I'm not the only one that spent over that threshold.
The simplest answer is just advertising. This is one way they chose to do so. I hope they deem it as effective and keep doing so!