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Craig HIt also depends on the item and how bad you want it. I usually base my potential purchases on the price the dealer has affixed on his/her item. Some prices in the price guide are way too low or way too high. I've "overpaid" for items simply because despite the guide saying an item is cheap or common, I've never seen it and it may be unlikely I'll see it again. Some items are just so unusual and obscure, there isn't a universally accepted price for it.
Occassionally a dealer has given me a break on an item I'm interested in purchasing. Last year, a dealer offered to knock off 30% of a Sport Kings Johnny Weissmuller card if I did the Tarzan yell.
Craig