Just like the equities market, there is no way to know when or where the bottom is, until well after it's been established …..and it's too late to do anything at that point. So, again like that scenario, if you were buying to hold, just keep holding and wait for price stabilization and reappreciation, which might take some time. If you were buying and selling for the short term, it will be tough to get back to a point of recouping costs and most will have to sell at a loss to buy in it at new lows.
Unfortunately some items never come back. Take a look at where most E-card prices are today versus 10 years ago, only a few top tier HOFers are in the plus column.
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