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Posted By: Jay Miller

I think there are really two classes of catalogs. There are the big, fancy ones and in this category clearly Mastro and REA do the best. I find their descriptions interesting and many times I walk away from an item's description with a new appreciation of the card or the piece of memorabilia. This can only add to the consignment's realization.
At the other end are the catalogs which basically just present the card with a minimal amount of verbage. Here there is a real art to describing the item as succinctly as possible while still emphasizing why it is special. In this category I place Lew Lipset at the top of the list. His knowledge and experience are readily apparent in his descriptions.