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"What about TV ratings? Attendance is a very small part of popularity, many more people watch games by TV. If MLB is so popular, then why are the World Series ratings so poor? 2012 7.6 12.6 million, 2013 8.9 15 million, 2014 8.2 13.9 million, 2015 8.6 14.5 million. Even with a historic WS in 2016 12.9 22.8 million. In 1978, the World Series had a 32.8 rating and 44.2 million views. Do you really think a few thousand more people going to games is more reflective of baseball's popularity than losing roughly 30 million fans watching the most important games of the year? The general population doesn't care about baseball like it used to."
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Well, for one thing, leaving aside that you cherry-picked the most highly rated World Series ever from 1978 as your comparison point, there are several reasons why that event might be less watched on TV than before that do not have anything to do with baseball's overall popularity. First, in 1978 baseball was far less available to watch all season--now you basically can watch all 162 games of any team you wish, such that the World Series is less of an "event" for TV viewing. It would be more relevant if you could show that total viewership of baseball games overall has dropped, which you have not. Second, interleague play takes away the mystique of watching the best of two leagues, again, something that wasn't around in 1978. Third and similarly, there are more postseason games-- one wonders why if the game is supposedly less popular. Fourth, many people watch the games on devices now, which are not accurately captured (if at all) when evaluating "ratings". Fifth and similarly, the proliferation of sports bars this century has greatly increased viewership on fewer sets, and although Neilson now tries to capture this, its ratings system has not thus far.
In sum, your premise that baseball is not as popular has not been proven (at least by you), and is misleading in that it both fails to account for overall viewership of all baseball games, and instead focuses on a vastly different technological time.
EDITED To add that Neilson WS ratings, at least in large measure, examine the number of metered televisions that are watching the targeted event as opposed to other programming. Because the average television viewer now likely has anywhere between 150-250 more channels available to watch then s/he did in 1978, there is far less of a captive audience than in the past. There were large parts of the country that lacked even basic cable then, leaving many viewers with three main networks (one of which had its normal programming pre-empted by the game), maybe an educational or public service station and the odd independent channel or two. In sum, look at what the choices were back in the 70's and early 80's and compare them to where we have progressed since.