To Ebay, giving the buyer their money back IS fixing the problem. If you want them to do anything to censure the seller, you have to join a bunch of other buyers in squawking about one seller. If they start racking up lots of negs, not only will it affect the seller's fee structure and item appearances in "Best Match" searches, it will also raise the red flag that something is going on. I'm not sure how much or what percentage it would take for them to actually boot a longstanding seller, but a handful of isolated neutrals or negatives isn't going to do it.
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