They probably ceased production b/c procuring contracts, paying players, etc.. was not up their alley. Too much effort. Much easier to throw in some plastic toy. Even by 1915, their product was selling gangbusters anyway, regardless of what prize was included. I truly believe that some sort of prize held massive allure for little kids (and that remains to this day, btw), but the product sold well and stood alone. We are lucky they ventured into the card business at all.
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