Posted By:
Ted ZanidakisFRANK W
This does not surprise me, as GUM, Inc. really started producing "trading cards" in 1938 with
their great Non-Sports card set "Horrors of War". I visited with George Moll (in 1981) and he
showed me a lot of samples and uncut sheets of the late 1930's and early 1940's sports and
non-sports cards that his agency produced for the Bowman Gum Co. (who advertised as GUM,
Inc.) in the pre-War years.
It is also interesting, that the so-called 1939 PlayBall set doesn't have a date on the back of
the cards, while the 1940 and 1941 do have dates. So, how was it ever established that this
set was strictly a "1939" issue ?
Frank, thanks for bringing this to our attention. Hal Lewis will find this very interesting.
TED Z