live attendance is a totall different animal. the nhl has seen an uptick in live attendance overall the past few seasons, doesn't mean the sport is "growing". with many mlb teams trying to monopolize their brand and creating their own channel/regional network where consumers have to pay, that means even less exposure in some area or homes that don't have cable and unwilling to pay. luckily mlb was smart with their online presence, i think they were the first to capitalize on the digital content and is a big part of their revenue now.
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