It's obviously an after the fact designation but that doesn't, to me, make it arbitrary, I assume Burdick's intent was to group all cards from ATC brands that had fronts that looked alike?
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My avatar is a sketch by my son who is an art school graduate. Some of his sketches and paintings are at
https://www.jamesspaethartwork.com/
He is available to do custom drawings in graphite, charcoal and other media. He also sells some of his works as note cards/greeting cards on Etsy under JamesSpaethArt.
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