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Originally Posted by prestigecollectibles
I first met Graig at the National in Cleveland and although I did not purchase anything at the show I am proud to currently own three paintings and a few studies. Having seen his work in person made it easy for me to make future purchases.
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Quote:
Originally Posted by Kawika
And you can remind Dean that the Cobb Sliding piece did sell as a result of the Cleveland National. I wasn't there but when I saw it on a post about the show I jumped on it.
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I don't know what more could be said. It's all about targeted exposure. The direct/indirect benefit from that exposure is difficult to quantify.
A was mentioned elsewhere here, the coffee table type book that you have mentioned previously would be an ideal quick sale at The National. Autographed and personalized to collectors would be provide incredible targeted exposure. How many fellow collectors would the books sold be seen by? How many commissions would it lead to?
There are sales, and then there's marketing. For you, I would think that The National would be more about marketing . . . and marketing is about future sales.