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Old 04-18-2017, 07:25 AM
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smotan_02 smotan_02 is offline
$cotty @.utin
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Join Date: Jan 2012
Location: Vicenza, Italy
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Quote:
Originally Posted by Hot Springs Bathers View Post
Scotty- This very common and I have found tons of examples especially from the 1946-65 era in both the NFL and college football.

The Rams are the most prevalent that I have seen in the NFL. I collect programs from all of the Arkansas colleges large and small and see this quite often. The teams/schools ordered their covers from of several design companies by quantity say 5,000 at a time on up. The same thing on their center line-up pages which usually were bought very cheap based on advertising; Coca Cola, Chesterfield, etc.. On the collegiate level this leads you to find the same cover for consecutive games quite often.

The teams would have left over covers that they would add to the printing run for the next game.

When I was SID at a D-2 school I never bought covers since I liked having a local feel. I would however I did buy 16 page inserts covering college football to make the program thicker and to give buyers reading material. I used Touchdown Publications in San Francisco and they charged about 8 cents per insert. They were heavy in ads from car manufacturers and RCA, etc. You could but alcohol or non-alcohol inserts.

One year the SID from our rival which was directly across the street from us called me late one afternoon in a panic. He had taken the insert package to the local printer for binding. When they arrived he found a quarter page ad for a Las Vegas casino. No problem on my side of the street but he worked for a Southern Baptist school so the ad was a no-no. We spent the evening together pasting a hastily printed season schedule over the ad so that the program could be used the next day!
Great information Mike, thank you. I'll keep that in mind as I piece programs together.

If you don't mind me asking, what school were you with?

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