I think one big difference between collecting in the 70's when I was a kid was about every grocery store, gas station, convenience store, and K Mart sold packs.
They were all the same - Topps - no confusion about multiple manufacturers.
Plus, cards were cards, we collected our favorite team, didn't care about other teams. If a buddy had Cardinal cards I didn't have, I'd trade him my Cub dupes. Steve Swisher for Lou Brock? No problem, even trade.
Now my son who is 9 doesn't even follow baseball much, he likes the NFL.
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