Young kids
My 12 yr. old son has this popular video basketball game where you collect "cards" of current and historical greats. You then assemble a team and play games to win and gain points to buy better cards. There is a trading component of cards in hopes to improve your team. I thought how cool, collect cards like we did when kids, but also get to truly play games with them - the added new era video game angle.
Anyways, my son is getting to know players past and present, learning about them, playing with them. Has got me into now collecting current NBA cards ungraded in that $1. - $20. range. Fun!
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