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davidcyclebackThere are a lot of a factors, but a simple thing to look for to make sure they are vintage are the stamps on back. If they're from companies like ACME, Pacific & Atlantic, Underwood and others you can safetly assume they are vintage, as those are old companies. The cycleback.com book listed in the other thread includes a guide to wirephotos/news service photos including a fairly lengthy listing of stamps and when they appeared.
Quality of image and, of course, player are important. Babe Ruth is more valuable than Heinie Manush and Ty Cobb is more valuable than Hugh Jennings.