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Originally Posted by perezfan
Some more great research... many thanks!
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Found a little more info on DeMar Mfg. Co....
DeMar appears to have incorporated in 1911. It was founded in Buffalo, NY by Clifford E. DeMar, Elizabeth A. Winship, and Jessamine M. Davis. When it first opened it was located at 109 Oak St. inside the H.D. Taylor Building, a much larger manufacturer of automotive components.
In those early days they were having trouble finding sewing machine operators and routinely advertised in the classifieds for such labor.
By 1914 Clifford DeMar apparently skipped town, leaving some of his creditors (perhaps even Ms. Winship and Davis) high and dry. Back then there were no credit bureaus like Experian. There were, however, "credit men" whose job it was to keep track of debtors in their area and publish their names in annual publications, such as the
Bulletin of National Association of Credit Men. Mr. DeMar's name appears in both the 1914 and 1915 editions of the above publication as a missing debtor. Such notoriety was intended to warn others that men like him were too risky to lend money to.
But DeMar Mfg. Co. continued on without its namesake. In 1917 they were still making pennants and other novelty items. Evidently the company was doing well without Mr. DeMar, as they had moved out of the Taylor Building to some new digs up the street: first 170 Oak St; then 270 N. Division St.
It doesn't look like the company survived the Great Depression. And, it seems their pennants were limited to travel and collegiate pennants only.