Fred
I would agree with others on the value being between $100-$200.
Some sizes of signs you don't see as many, much like your friend's sign (9"x18") as well as the 11"x20" signs.
I do like the fact that it says "The Cigarette of Quality". I think that appeals more to the T206 collectors since it has the same advertising slogan as on the backs of T206s.
Either way it was a nice find by your friend.
Hope this helps
Jantz
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