This may come down to cataloging semantics, but the Gehrig you posted has some significant differences from what I have traditionally seen called "Worch Cigar" cards. Aside from the PC back, the front image is smaller and has a much larger border at the bottom. See here for a comparison of a traditional Worch Cigar Gehrig:
http://www.goodwinandco.com/LotDetai...100&category=1
I wonder if someone took the Worch Cigar images and made RPPCs out of them...