Very good questions Marty -- I never considered that it was anything but a point-of-sale item -- I thought bars and stores. While it's not incrediby rare, I don't think it's that common either.
I think it's probably one of the most beautiful of all post-war baseball advertising items. I'm especially fond of mine because it's one of the very first pieces in my collection -- I've had it since my parents got it for me as a kid somewhere around 1970.
Greg
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