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Old 11-06-2014, 09:01 PM
ls7plus ls7plus is offline
Larry
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Join Date: Dec 2010
Location: Southfield, Michigan
Posts: 1,765
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Quote:
Originally Posted by Exhibitman View Post
Well, we're conflating concepts here.

I read Leon's OP as asking whether there are cards that are so scarce that they become obscure, not generally discussed in the hobby. I think that's true to some extent but also understandable. If a card is newly discovered there will be a flurry of discussion about it, the card will land in someone's collection, and there won't be anything left to say unless/until it surfaces again or someone finds another. What else is there to say?

Value is different, and in my view less a function of rarity than marketing. There is a great deal of ballyhoo in getting a card out there to create a demand for it. We collectors live on envy and that requires putting an item in the public eye to make it desirable, as well as there being a sufficient number of them to build to a critical mass of interest. Take the Baltimore News Ruth cards. Not very attractive, rather obscure, rare, super player. So why is it a six-figure card? Because they were marketed brilliantly in major auctions with tons of hype and advertising about them every time and there were enough of them out there to repeat the hype cycle several times. Had there been only one example, I don't think we would have the same pricing structure. And even so, the price of the card is a fraction of what a T206 Wagner costs and is roughly comparable to what you would have to pay to get a really crisp 1952 Mantle. The Wagner has the story and the legendary hype as being the key rarity from the key set of the prewar era, while the Mantle is the key card in the key set from the main company of the postwar era, even though multiple versions are in every major auction.
I have the utmost respect for Adam's opinions, but in my view, the 1914 Baltimore News Ruth's marketing followed the fact that it is an extremely rare (11? 12? 13?) and significant card of the player most consider the best who ever lived. The latter factors facilitated the marketing and created the value. The marketing did not create tremendous value, although it certainly maximized it. I would not be surprised (and in fact would expect that its value will surpass the T206 Wagner, despite the popularity of T206, due to the Baltimore News' far greater rarity, and that, IMHO, it is at least as significant a card.

Time will tell, but it would not surprise me if the Babe approached or exceeded eight figures in value in my lifetime.

Best regards,

Larry
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