The purple sticker will only work if it is applied carefully, and not too frequently. I look at a lot of coins (as I've mentioned) and I always try to study as many as I can that have the CAC sticker. I see so many coins that are overgraded (what else is new) but I have to say the CAC coins generally look properly graded, and usually have nice eye appeal. So it looks like they are doing something right. Are the stickers needed? That's debatable. Are they accomplishing what they set out to do? It appears they are.
So the purple sticker has to be put on cards that genuinely deserve it. If the service just becomes a favor for dealers who do a lot of business and are putting a lot of pressure on the company for more stickers, then it will fail. Someone just posted a group of 1968 Topps that are PSA 7's and are all stickered. Frankly, they look like most other PSA 7's I see every day. So I am already a bit skeptical. Time will tell whether the hobby will accept them.
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