A good promotion for Topps might be to produce one or more cards in every set in every sport in which they capture a well known person in the stands ( easiest likely in basketball) and make it a SP or an insert in the set. A few years back they artificially inserted folks like President Bush, Rudy G and Mantle into cards in the background, but this would involve known people actually attending a game with the featured player in the foreground.
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