Quote:
Originally Posted by mechanicalman
I actually agree with Steve on this one. It’s 2017. Print is dying. We can wax poetically about “holding something tangible,” and the smell, but from a pure financial standpoint, if the high printing and shipping costs associated with these catalogs went away, the premiums could go down, while keeping AH net margins whole. Wouldn’t that be a decent trade off?
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Sensible idea but good luck with that. At least the part about premiums going down.