There's a good article written by Marshall Fogel after interviewing several of the Goudey workers and family that explains some of this. It's at:
http://www.psacard.com/Articles/Arti...ey-gum-company
In part, it says:
"The 1934 Goudey set best illustrates the company's early struggles in the 1930s. (The set in PSA 8 easily qualifies for a value of over $100,000). The first 37 cards in the set have a significant amount of depicted star players. After card 37, with a few exceptions, most of the players, to use an old expression, were in the major leagues "for a cup of coffee." Twelve cards in the set are the so-called Klein's card followed again by the Gehrig cards. Putting these facts together, the 1934 set was being invented at the same time as it was produced after card 37. The Klein cards may mirror a dispute between Goudey and Gehrig. The dispute may have settled and the rest of the Gehrig cards were produced.
Some type of crisis occurred after card 37. As it appears, Goudey Gum representatives grabbed any rookie or minor league player and put his face on a card. Babe Ruth doesn't appear in the 1934 Goudey set, but, he does appear on the 1935 Goudey set. Ruth and Gehrig, due to a personal dispute over remarks supposedly said from either Gehrig's mother or Gehrig's wife about Ruth's daughter and step-daughter, rarely spoke to each other until the last days of Gehrig's life.
Since Gehrig was the main voice of the 1934 Goudey set, it would have been unworkable for Gehrig to give a quote about Ruth. The Klein quoted cards were dedicated only to National League players."