The first thing that I looked at was that what you are holding is a miscut. This particular fortune has neighbors and possibly was a fortune in the middle of the sheet; though your hand makes it difficult to see that upper left corner to draw any formal conclusions.
After analyzing the miscut; I then noticed the wording.
I believe it means collect good people and neighbors around you. Once you have made considerable progress at this, then try to work on those that seem to be headed down the wrong path and turn them good.
A guy headed down the wrong path in our industry may be the guy misleading people by messing around with graded holders and cards. That would be just one example.
Take care Charlie
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