To me that is the best set of the 1930s - the design and artwork on the cards perfectly capture the feel of the era. Even the lack of Gehrig and Ruth enhances its appeal in a way since it makes it more affordable.
Not sure about the answer to all of those questions, I believe the company went bankrupt before being able to issue all the cards in answer to #5. Ruth and Gehrig might have been intended for those unissued cards, or maybe Goudey had them under exclusive contract? I'm sure a google search will turn up answers to that.
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