There has been a generic Goudey gum wrapper that no one really knew what it belonged to. Some thought it contained the knot hole gang generic cards that look like inserts.
I always thought it was the original 1st run of the 1938 Goudey Heads Up cards since the wrapper favored the 1938 Goudey Heads up wrapper with the figures surrounding it.
My reasoning was that the 1938 Goudey set was issued as a continuation to the 1933 Goudey set (assumed by the numbering of the 38 series), and that the generic wrapper had similarities to the actual Heads Up wrapper.
Well, I was close! But no cigar!
The generic wrapper turns out to be a 1938 wrapper, but..
It belongs to the 1938 Big League Goudey Movies booklets.
Mystery solved! Thanks to a recent find.
Dan
http://www.baseballwrappers.com/gall...70&submit.y=16