Quote:
Originally Posted by HRBAKER
David,
You're saying that on the 99% actual prices are less bc people use the SMR and always want to pay less than the guide. I'm saying that the same prices are lower most likey bc not many people even use SMR bc it's really not taken seriously by very many people. The fact that the SMR prices are higher is just reflective of how out of touch it might if it were in fact used and for the very reasons Barry mentions above IMO. We are in agreement that it is not a legitimate pricing tool. It's an advertising slick masquerading as a price guide.
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Hello, Jeff. If SMR is a advertising slick masquerading as a price guide and not to be taken seriously, then why do the advertisers keep advertising in it? In other words, if it weren't being read by many, many folks, why would the advertisers keep wasting their money if they weren't getting any bang for their buck? The advertisers must see some value in spending their advertising dollars with SMR (unless SMR offers FREE ad spaces that I don't know about).
Nobody has yet to offer a theory as to why VCP is 99% lower than SMR on their prices. Again, SMR was out years before VCP, so people were paying less than book for years before there was anything else to compare to.