Good eye Shoeless Moe- this is 100% fake, since whiskey was only bottled & sold under that name beginning in 1896. Given that the card looks circa 1910, why would it read "the whiskey your grandfather used" if said whiskey was at the time only 14 or so years old?
http://en.wikipedia.org/wiki/Isaac_Wolfe_Bernheim
The ad is also completely out of character for this company- most of their ads featured dogs and or hunting scenes and much higher quality artwork.
These scammers make me sick.