I agree, given a choice, I'll take the catalog(ue) if there's no direct cost for it.
But, if more places had the H&S option of "save $10 or $20 to opt out of the catalog", would you take them up on it? I know I would.
I have a feeling a "pay for the catalog" model could hurt business and wouldn't be adopted by many, but I think the H&S option is a good one which could be used by others to the benefit of all parties.
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