Barry, I asked my pet unicorn about the possibility of people deciding now to simply grade their own cards; he agreed with you.
Unfortunately as we've seen on this board, people use TPG often for one reason: to maximize resale. People bitch when the grades aren't as high as they like -- because they feel they're losing money on a potential resale. I don't think grading one's own cards will fill that void, although how many schmucks do actually grade their own cards even after the card has been slabbed: "FS: 1933 GOUDEY SGC 50 BUT REALLY NM+++++ I GOT SCROOOOWED BY SGC."
Next, as noted above, customer service seems to be the most important attribute of any hobby-related company. After all, Mastro/Legendary is still lauded in some corners of the hobby --- because they send out free catalogs. Never mind that they're ripping people off left and right with their fraud, if they send out a free $2 catalog they are A-OK!
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