Although this is only my theory, I've questioned whether coupons were printed on thinner stock due to the brand's distribution method. Unlike all of the other t206 brands (exept polar bear) which were packed inside slide and shell boxes of cigarettes, coupon was a soft paper pack that never had a box configuration. Thicker stock may have torn the packaging so a thin stock had to be used. This might also explain the poor condition of cards too. Not only is the paper thinner, but the distribution method did not protect the cards either.
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