Definitely for cards that I might not get a chance at again soon or have been looking for for awhile. This isn't the same as the normal higher price for a rarity in general. It's more like a rarity to me. For instance, I've overpaid for things like E93's or T204's when I saw a Detroiter I wanted just b/c I needed a Detroit player, even though E93's and T204's are not necessarily rare themselves.
I'll also pay a bit of a premium for a card that has great eye appeal for it's technical grade.
I might kick in a few extra dollars - maybe not a whole lot - for a card that belonged to a famous pioneer collector, either by noted on the slab (Nagy, Carter, etc) or by writing on the back (like some of Barker and Burdick notes).
J
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