Posted By:
Dave HornishI've seen the 53 ad piece before and will try to dig my reference out later tonite. I love those old photos, wish they were in color!
That 52 display is important as Topps forged a relationship with Woolworth's when the 52' were issued. They had subway and radio ads (I assume newpaper ads as well)that mentioned you could get the cards at Woolworth's. The 52's were more of a product launch than just your average set of cards would have had.