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dennispeter you are wrong, the donruss set was not "high-tech". it was a regular old card set just like the '67 or '57 topps that utilized a simple un- cluttered look that collectors favor. there was no premium price. packs were priced comparable to the competion. the reason for the low production was because of the 3 years of over production by donruss and failure to sell off it's product that they (donruss) cut the production. it's popular design and the mattingly card made the set very popular w/collectors therefore driving up the price. in so far as mattingly starting the rookie fad that was already full blown by 1984. do you remember Joe Charboneau??