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Todd SchultzFrank is right--the key is not the photo, but the Dad's Cookie info. Exhibits used and re-used the same photos for years, so the youthful face on the front means little. The typeset is helpful, though, as it dates the card from after 1956. For an interesting explanation on dating exhbits, see the description for this Kaline exhibit currently up for sale on ebay:
http://cgi.ebay.com/Al-Kaline-Rookie-Era-Exhibit-Card-1954-SGC-4_W0QQitemZ8808128074QQcategoryZ73435QQssPageNameZ WDVWQQrdZ1QQcmdZViewItem
Note that the back of the Dad's card refers to a complete set of 64 cards. The Exhibit Stat backs from 1963 have exactly 64 known cards, although this does not solve the puzzle, as during several years, the exhibits were printed in sets of 64. Still, it is possible that this "set" of exhibits was distributed to Dad's, who elected to put the advertising on the back and not the stats. Kaline is in that set.