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Posted By: Matt

These numbers are difficult to fathom - the entire US population was less then 100,000,000 back then, which would mean, on average, EVERY SINGLE US CITIZEN would have 3 cards if the 300,000,000 number is correct.

Let's look at it differently - how were the cards distributed? How often did people buy CJ/tobacco and what percentage of the population did?

Maybe one way to answer that last question is how much did CJ charge for a box and what was their annual gross income? There should be some way to get at least those numbers.

edited:
It seems CJ charged a nickel a box back then. If they actually produced and expected to sell 150,000,000 cards, that would mean they expected to gross 7.5 Million that year in CJ sales.