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anthonybarry, i heard a long discussion awhile ago on a radio show here in l.a....apparently, the nfl has trademarked the word "superbowl" and everyone has to pay now to use it...as for any advertiser using the words "the big game" it seems most of them...the only people i've heard use "superbowl" is the station that is running the superbowl or a football game telecast, any sports shows, and pretty much every newscast. i've heard...
super-duper-bowl
da big game
sluperbowl
slurpee-bowl
supersunday
game day
and a slew of others that escape me, but then again i'm not a football fan