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Posted By: howard

About ten years ago Pepsico ran a promotion in which you could redeem "pepsi points" for pepsi merchandise. A commercial jokinginly implied that you could get a Harrier jet for 7,000,000 points. A college student noticed that he could purchase pepsi points for ten cents each, raised $700,000 and tried to claim "his" jet. Pepsi laughed him off and the kid took them to court where the judge subsequently laughed him off. His ruling was essentially that any ad that is obviously a mistake or a joke to any reasonable person does not have to be honored.